Last updated: February 1, 2023


The website and the HEAD Group including its microsites, databases, online stores (“website”) and social media channels, is operated by Mares USA 902 Clint Moore Road Suite 208 33487 Boca Raton, Florida (“we,” “us”). Protecting your personal data is an important concern for us. Below, you will learn which information we might collect and process when you visit and use our websites, particularly when you shop via our online store or participate in sweepstakes, promotions, or other advertising activities.

Our website is intended for individuals located in the U.S. If you visit our website from outside the U.S., please use the country-specific website that applies to you. You can navigate to the correct website by clicking the link in the upper-right corner of this website.


What personal data do we collect and how do we use it?

How do I opt-out of receiving promotions or newsletters?

How long do we keep your personal data?

How do we share your personal data?

How do we use cookies, advertising, and online tracking?

How do we protect your personal data?

What type of Information is collected from children?

Links to third-party websites

Changes to this Privacy Policy

Contact us

California Privacy Rights


In general, we use the term “personal data” to mean information that can uniquely identify you, but we will treat information we collect from you as personal data wherever necessary under applicable law.

If you use our website purely for informational purposes, in other words if you do not register or if you transfer information to us otherwise, we only collect personal data transferred by your browser to our server. That includes:

• IP address

• date and time of the request

• time zone difference from Greenwich Mean Time (GMT)

• content of request (actual web page)

• access status/HTTP status code

• respectively transferred data amount

• website from which the request is received

• browser

• operating system and its interface

• language and version of the browser software

In addition to the purely informational use of our website we collect and use your personal data as described below.



When you make contact with us (for example, via e-mail or via our contact form as part of a promotion), we use that data to process and respond to your inquiry. We also use contact information we collect about you to communicate with you regarding the purposes described elsewhere in this Privacy Policy.



When you apply for a job with us, we collect: your resume and any certificates that are relevant for the position advertised, your first and last name(s), gender, date of birth, nationality, native language, postal and e-mail address, and phone number. We collect this data to process your application. All people who are involved in the processing of your application are obligated to maintain data secrecy.

If your application is successful, we will use your personal data as part of the employee-onboarding process. If your application is not successful, we will retain the data you provided for 6 months (from the date of rejection, even in the case of a revocation received before expiry of this period), to enable us to answer any questions connected with your application and/or rejection, and will subsequently destroy the data.



If you make a purchase via this website, we collect, store and process personal data (your name, billing and delivery address, e-mail address, telephone number and the serial number assigned to the ordered items and information on the goods that you purchased) for the purposes of contract performance and the fulfilment of any post-contractual obligations (such as a warranty) or even for manufacturing purposes in the case of Mares custom-made orders. For this purpose, we forward your name and your delivery address to transport or courier services for the delivery of the goods that you purchased, and we also forward the payment and transaction data to credit or financial institutions for the handling of payment. Without the personal data that you provide we are unable to fulfill your purchase request.

If you set up an account on our website (for details please see our Terms and Conditions,we collect the personal data described above together with your user name and password for the purpose of managing your online account. If you register through an existing account (such as ZEPP, Facebook, Google or WeChat), you agree that we may access the data that you store in this account (such as your name, e-mail address, address).



Users have the option to leave ratings on selected products on our online store by providing your nickname, the summary of the review, and the product rating. In this case, we will store your nickname (which can be personal data under certain circumstances), your input, and your IP address. In addition, you hereby grant us the non-exclusive, unremunerated, temporally unrestricted right, which may be revoked at any time, to use your nickname and to publish your rating on our product pages worldwide, but only until you delete the content or request that your rating be deleted. Content may be deleted at any time by notifying us at the contact information specified below.



We also collect and use your personal data for our internal purposes, such as improving our products and services. We use your personal data for internal statistical and operational purposes, for example, to measure and understand trends related to demographics, users, user interests, purchases and other trends among our users, as well as for recall actions and for the quick processing of complaints based on our legitimate interests. We may also use your personal data if we have a legal obligation, or need to pursue or defend against legal claims, for which we need to process your information.



In connection with the sweepstakes, contests or promotional activities that we offer, we will use your personal data solely for holding the sweepstakes, contest, or promotional activity (for example, to contact winners, to send the prize), unless you have granted us your explicit consent for use in other ways.



We collect your personal data when you sign up for a newsletter. (Please note that all newsletter subscribers have to be at least 16 years old.) Based on your freely granted consent to receive the newsletter and after confirmation of the double opt-in e-mail by clicking on the button contained therein, we may collect your first and last name, your e-mail address, your IP address, and optionally your date of birth, your gender, the desired country, the desired language, and the fields that are of particular interest to you. We do so for the purposes of sending (i) personalized marketing and product information related to our goods and services, (ii) personalized promotional information and news matching your interest categories and based on your website use (for example, frequent viewing of products within your selected interest categories and geolocalization), (iii) satisfaction surveys regarding services, products and advice of the Mares and demand analyses, (iv) contests, coupons, discount campaigns and prize games, (v) electronic greeting cards via e-mail, and will be transmitted for these purposes to the companies of the Mares mentioned above.

When we collect your email address in the context of a sale of a product or a service, we use your email address also for direct marketing of similar products or services. You have the right to opt-out at any time and we will provide you with an opt-out in all such communications, e.g. via a unsubscribe link.

Personalized promotional material and news are also sent based on your IP address and your usage behavior on the website. We do not determine your exact location while doing this.

We also store your IP address and the date of registration upon subscribing to the newsletter. This is only saved to serve as proof in the event that a third party misuses an e-mail address and subscribes to receive the newsletter without the knowledge of the rightful owner. Personal data collected when subscribing to the newsletter is not forwarded to third parties for their marketing purposes.

We also use Facebook lead ads/Instagram lead ads on our Facebook and Instagram websites to enable subscription to our newsletter via Facebook. Those include, for example:,

Subscription via the form is only effective if you activate the subscription by “clicking” on the confirmation link in the confirmation e-mail that you receive. At the time of subscription, only your personal data recorded with Facebook/Instagram or entered voluntarily by you, such as your e-mail address and name in all cases, are required in the form. We use the personal data provided exclusively to send to you via e-mail our newsletter as described above, provided that you have explicitly provided consent.



You may review and change any personal information in your account profile and, where applicable, personal account preferences, stored in our system if you believe it may be out of date or incorrect. And where you have provided your consent for us to use your information, you may request to withdraw that consent for future uses of your information. Where applicable, you may log in to your account to update your information or preferences, which may include revoking consent to certain communication outreach and marketing uses. You may also contact us at the address provided in the Contact us section below.

You may always opt out of receiving future commercial messages from us by following the opt-out instructions in the messages we send you, or by contacting us at the address provided below. Please be aware that if you opt out of receiving commercial messages from us, it may take up to ten (10) business days for us to process your opt-out request, and you may receive commercial messages from us during that period. Please note that if you opt out of future text messages, this opt-out list is separate from our email preferences and opt-out lists.

Even if you opt out of receiving promotional and marketing material, we may still correspond with you about your existing or past business relationships with us (e.g., any purchase of our products or use of our services, or responses to your requests for information either through the website or other means). We may also access and view your information in the course of maintaining and improving the Site and our services.

Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. Instead, we collect, use, and share information as described in this Privacy Policy regardless of a “do not track” choice.



In general, we keep your information for as long as we need it to carry out the purposes described above, and as necessary to comply with our records-management policies. We also keep your information as necessary to comply with other legal obligations we might have, such as in connection with litigation.



We also transmit your personal data to the necessary extent to external performance agents or service providers (including our other companies of the HEAD Group):

• to IT service providers and/or providers of data hosting or data processing or similar services;

• to other service providers, providers of tools and software solutions who also support us in providing our services and work on our behalf (including providers of marketing tools, marketing agencies, communication service providers and call centers);

• to other Group companies of the HEAD Group (a list of our Group companies to which personal data is transmitted can be found here) for contract performance, based on an existing legitimate interest and fulfilment of legal obligations;

• to any third parties who are involved in fulfilling our obligations to you (for example, parcel service providers for the shipment of your online store order to you, payment service providers for payment processing in the online store, banks for payment processing);

• to other external third parties to the necessary extent (for example, auditors, insurance companies if an insured event occurs, legal representatives should the situation arise etc.);

• to officials and other public offices to the extent required by law (for example, tax authorities etc.).


Like most websites, we also use cookies, which are small text files that our server sends to your browser during your visit to our websites and are stored on your device. For more information on how this website uses cookies please see our Cookie Policy.

We use third-party providers to collect and analyze information about your use of our website. These providers may collect information about your online activities over time and across third-party websites and other online services using cookies and other tracking technologies discussed above in connection with your use of our website. You may be able to manage how these providers collect information by changing your browser’s cookie settings. Please note that disabling cookies may mean that certain functionality of the website is also disabled.

We may have third-party analytics providers process your information for the purposes set out in this Privacy Policy. Some of the analytics services we use are listed below. Please note that we are not responsible for the privacy practices of these third parties or the content provided in their privacy statements.



We use a variety of services provided by Google. For detailed information on how Google secures and handles your personal data please see

You can prevent participation in various Google services in several ways: a) by adjusting your browser software accordingly, in particular, the suppression of third-party cookies results in you not receiving any third-party ads; b) by disabling the cookies for conversion tracking by setting your browser to block cookies from the domain ””,, although this setting will be deleted if you delete your cookies; c) by deactivating the interest-based advertisements of the providers that are part of the ”About Ads” self-regulation campaign via the link, although this setting will be deleted if you delete your cookies; d) by permanent deactivation in your Firefox, Internet Explorer, or Google Chrome browsers under the link, e) by setting your cookie preferences accordingly.

Please also visit the Network Advertising Initiative (NAI) website at to find out more about responsible data collection and its use for digital advertising.

Google Analytics: This website uses Google Analytics, a web analytics service that uses cookies. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide other services related to website usage and internet usage to us. We use Google Analytics to analyze and regularly improve the use of our website. With the statistics we can improve our offer and make it more interesting for you as a user. This website also uses Google Analytics for a cross-device analysis of visitor traffic conducted via a user ID. You can disable the cross-device analysis of your use in your customer account under “My Data”, “Personal Information”.

Google Ads (formerly Google AdWords): We use Google Ads in order to draw attention to our products and services with the help of advertising (so-called Google Ads) on external web pages. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. To do this, we use ad server cookies, from which certain performance metrics such as ads or user clicks can be measured. If you access our website through a Google ad, Google Ads will store a cookie on your device. These cookies allow Google to recognize your internet browser. We do not collect and process any personal data as part of this process.

Google Remarketing: In addition to Ads Conversion, we use the Google remarketing application, which enables you to see our ads after visiting our website as you continue to use the internet. This is done by means of cookies stored in your browser, through which your usage behavior when visiting various websites is recorded and evaluated by Google. With the use of remarketing, information about your browsing behavior is collected for marketing purposes in anonymous form and stored on your computer using cookies.

Google Campaign Manager (formerly Google DoubleClick): This website uses the online marketing tool Campaign Manager by Google. Campaign Manager uses cookies to place ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Campaign Manager cookies (DoubleClick Floodlight) help us to understand whether you complete certain actions on our website after viewing any of our display/video ads on Google or other platforms through Campaign Manager or clicking through one of these ads (conversion tracking). Campaign Manager applies this cookie to understand the content with which you have interacted on our website to be able to send you targeted advertising later on.

Google reCAPTCHA: This website uses Google reCAPTCHA to check whether the data entered on our website (such as on a contact form) has been entered by a human or by an automated program (“bots”). reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. This service allows Google to determine from which website your request has been sent and from which IP address the reCAPTCHA input box has been used. In addition to your IP address, Google may collect other information necessary to provide and guarantee this service.

Google Maps: This website uses Google Maps to display our location and to provide directions (e.g. via our store finder and event calendars). To enable the display of certain fonts on our website, a connection to the Google server in the USA is established whenever our website is accessed. If you access the Google Maps components integrated into our website, Google will store a cookie on your device via your browser. All user settings and data are processed to display a location and describe a certain route. By connecting to Google in this way, Google can determine from which website your request has been sent and to which IP address the directions are transmitted.

Google Fonts: This website uses Google Fonts to display external fonts. For this purpose, your browser loads the required web fonts into your browser cache to display texts and fonts correctly, which requires your browser to establish a direct connection to Google Servers. Google can identify the website from which your request has been sent and to which IP address the fonts are being transmitted for display.


We have also incorporated YouTube videos into our websites. The videos are stored at and can be played directly from our websites. These videos are incorporated in such a way that no personal data related to you as the user is sent to YouTube if you do not play the videos.

If you do play the videos, YouTube cookies will be stored on your computer and data will be sent to Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, as the YouTube operator. When playing videos stored with YouTube, the following data is sent to Google, Inc.: the IP address and cookie ID, the specific address of the page visited on our websites, language setting of the browser, system date and time of access and your browser’s identifier. We do not process the personal data collected when the YouTube video is accessed.


For conversion measurement, our website uses the pixel visitor promotion of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook“).

Because we use the “Custom Audiences” remarketing feature, your behavior can be tracked after you have been redirected to our website by clicking on a Facebook ad. As a result, the effectiveness of Facebook ads can be evaluated for statistical and market research purposes and future advertising measures optimized.

The data collected is anonymous to us as operators of this website; we cannot draw any conclusions about the identity of users.

For more information on Facebook’s privacy practices, visit:


On our website, we use Microsoft Advertising by Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; “Microsoft”).

We use this service for marketing and promotional purposes and to measure the success of advertising campaigns. Microsoft Advertising uses technologies such as cookies and tracking pixels with which your use of the website can be analyzed. When you click on an ad placed by Microsoft Advertising, a cookie for the conversion tracking will be saved on your computer. This cookie has limited validity and does not serve the purpose of personal identification. If you visit specific pages on our website and the cookie has not yet expired, we and Microsoft can see that you clicked on the ad and were forwarded to this page. The following information may be collected: IP address, identifiers (tags) allocated by Microsoft, information about your browser and your device, referrer URL (website from which you visited our website), URL of our website.

We also use the so-called “Remarketing function” which enables Microsoft to track your consumption behavior and therefore show you personalized advertising on Microsoft websites or in Microsoft apps.

Further information on Microsoft’s privacy practices can be found at:

Social media

We operate several accounts on social media networks or platforms in order to communicate with our customers, interested parties and other users and to inform them about our brands, products and services. We do not control the data-collection practices of those companies, and we encourage you to review their applicable privacy policies.



We take appropriate technical and organizational security measures to protect your personal data from unintentional or unauthorized deletion or modification, and from loss, theft and unauthorized viewing, forwarding, reproduction, use, alteration or access. We and our employees are also bound to data secrecy and confidentiality. Likewise, performance agents and authorized agents of the HEAD Group who must have access to your personal data to fulfil their professional duties will receive access and will be subject to the same obligations to observe data secrecy and confidentiality.



In light of the importance of protecting children's privacy, we do not collect, process or use on our website any information relating to an individual whom we know to be under 13 years old without the prior, verifiable consent of his or her parent or legal representative. Such parent or legal representative has the right, upon request, to view the information provided by the child and/or to require that it be deleted. Just contact us using the information provided below.



We may provide links to other websites maintained by unaffiliated third parties for your convenience. But that should not be taken as our endorsement or approval of those websites or their content. We do not maintain those third-party websites and are not responsible for the availability, accuracy, or quality of their content. We make no representations or warranties whatsoever about any other website which you may choose to access through our website. You should review the terms and conditions related to the use of any third-party websites before using them.



From time to time we may update this Privacy Policy. We will post the updated copy and include the date of the update. If the changes are material, we will post a prominent notice, and we may contact you at your contact information we have on file. Please check our website periodically for updates. Your continued use of the website after we post the updated copy constitutes your acceptance of the updated privacy policy. 



If you have questions about this Privacy Policy, you can contact us at:

Mares USA

902 Clint Moore Road Suite 208 
33487 Boca Raton, Florida 
United States





We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California consumer or household (“personal information”).


We use the personal information we collect for our operational purposes or other purposes set out in this Privacy Policy. Those purposes may include:


• To provide product offerings or services at events we sponsor

• To accept and fulfill product purchase

• To provide you with newsletters or other mailings

• To perform our contractual obligations to you

• To perform market research and product development

• To market our products and services to you

• Auditing related to a current interaction with the consumer and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.

• Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.

• Debugging to identify and repair errors that impair existing intended functionality.

• Short-term, transient use, provided the personal information is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer’s experience outside the current interaction, including, but not limited to, the contextual customization of ads shown as part of the same interaction.

• Undertaking internal research for technological development and demonstration.

• Undertaking activities to verify, improve, upgrade, enhance, or maintain the quality or safety of our products or services.

To help you understand our privacy practices, the following information shows, for the past twelve (12) months: which categories of personal information we have collected, the categories of sources from which we collected personal information, our business or commercial purposes for collecting the information, and the categories of third parties with whom we have shared personal information:



• Identifiers such as name, email, address, PTR number, and PPR number.

• Categories of personal information described in Cal. Civ. Code § 1798.80(e) such as name, email, address, credit card number or other payment information, and telephone number.

• Characteristics of protected classifications under California or federal law such as age and gender.

• Commercial information such as: products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

• Internet or other electronic network activity information such as: information regarding a consumer’s interaction with an Internet Web site, application, or advertisement.

• Inferences drawn from any of the information above to create a profile.


• Consumer



In the past twelve (12) months, we have disclosed the following categories of personal information of California consumers for a business purpose:


Category of Personal Information

Third parties shared with

Identifiers such as name, email, address, PTR number, and PPR number.



Service providers


Third parties we rely on for business, financial, or legal matters, such as financial institutions, collection agencies, insurance companies, creditor protection associations, and legal counsel

Third parties that help us market or advertise our products and services

Categories of personal information described in Cal. Civ. Code § 1798.80(e) such as name, email, address, credit card number or other payment information, and telephone number


Service providers


Third parties we rely on for business, financial, or legal matters, such as financial institutions, collection agencies, insurance companies, creditor protection associations, and legal counsel

Characteristics of protected classifications under California or federal law such as age and gender.

Service providers


Third parties we rely on for business, financial, or legal matters, such as financial institutions, collection agencies, insurance companies, creditor protection associations, and legal counsel




Some browsers have “do not track” features that allow you to tell a website not to track you.  These features are not all uniform. We do not currently respond to those signals. Instead, we collect, use, and share information as described in this Privacy Policy regardless of a “do not track” choice.



You have the right to ask us to send you the following information:

• The personal information we have collected, used, or disclosed about you.

• The categories of personal information we have collected about you.

• The categories of sources from which we collected the personal information.

• Our business or commercial purpose for collecting personal information.

• The categories of third parties with whom we share personal information.

• The specific pieces of person information we have collected about you.


You have the right to ask us to delete the personal information we have collected about you.


We do not sell your personal information. Accordingly, we also do not sell personal information of minors under 16 years of age.



We will not take any of the following actions if you exercise your privacy rights under California law:

• Deny you goods or services.

• Charge you different prices or rates for goods or services, including through the use of discounts or other benefits, or imposing penalties.

• Provide you a different level or quality of goods or services.

• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.



If you are a California resident and you want to submit a request to us regarding your California rights, you can email us at or call us, toll-free, at 1-800-874-3236. If you have a pre-existing account with us, you must submit your request through that account, but you do not have to create an account with us to submit a request.


Generally, we verify your request in one of two ways:

• If you have a password-protected account with us, we will verify your identity using our existing authentication practices for that account, but you must re‑authenticate yourself before we can disclose or delete the information related to your request.

• If you do not have an account with us, we verify your identity by matching information you provide as part of your request with information about you we already have.


If necessary to verify your identity, we may ask you to provide additional information that will help us do so. We may also require a signed declaration under penalty of perjury, depending on the nature of the request. We will only use that additional information in the verification process, and not for any other purpose. If we cannot verify your request, we will not disclose any personal information.


We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. 



If you wish to submit a request to know or delete through an authorized agent, we require that your agent provide proof of your signed permission authorizing the agent to make the request. We also may require one of the following before we can process the request:

• That you verify your identity directly with us; or

• Direct confirmation that you provided the agent permission to submit the request


Consumers may submit the information listed above to Authorized agents may also submit proof of a consumer’s signed permission to at


If your authorized agent has a valid power of attorney under California Probate Code sections 4121 to 4130, we may request proof of the power of attorney instead of the foregoing.


We may deny a request from an agent that does not submit proof you authorized them to act on your behalf.