Cool Earth's mission is to fight climate change head-on by protecting endangered rainforest, which play a vital role in the global climate by absorbing carbon. More than 100 tonnes of carbon are locked up in each acre of rainforest -- when the forest is destroyed, the carbon that is released warms the earth's temperature.
"Keeping carbon where it belongs is the only way to fight climate change," said Frank Field, Co-Founder of Cool Earth. "We are delighted to pioneer a new model of environmental responsibility, and with HEAD on board we will address this on a global scale."
HEAD with MARES is the first sporting goods company to "supercharge" its carbon responsibility. The company's CEO, Johan Eliasch, partnered with Field to start Cool Earth and has made it part of the company's mission to fight global warming. Through the partnership with Cool Earth, which
begins in August 2007, HEAD group is matching ten times its annual carbon emissions with avoided deforestation credits (rainforest carbon credits).
HEAD group is committed to saving over 7,000 acres/28 km2 (per year) of mature rainforest from destruction -- which equals the size of more than 100,000 tennis courts or 7,000 American football fields.
"Educating sports enthusiasts about the affects of carbon emissions is an important part of why we're doing this," said Eliasch. "We all depend on a stable climate to ski, play tennis, or dive. If we don't wake up and make a difference now we won't be doing these things in their natural environments much longer."
It is time for action: " DON'T CRY FOR THE REEFS. DO SOMETHING" Campaign
Part of HEAD's initiative with Cool Earth is to encourage sports enthusiasts and consumers to supercharge their own carbon responsibility with Cool Earth. All products HEAD manufactures and sells worldwide under the HEAD, Penn, Tyrolia, and Mares brands will soon feature information about Cool Earth and the global warming issue. Mares is also launching a "Don't cry for the reefs. Do something" advertising campaign that will feature with its well-known athlete including World Record Diver Gianluca Genoni.